This was an application made for the 2019 L’Oreal Brandstorm competition.
Our team researched for a biodegradable material that could replace the current plastic production, and we came across: Soy Plastic. From then on, our whole case competition is built on branding the concept of switching to soy plastic. Also we wanted the consumer to adopt the behavior of recycling product plastic within the Garnier L’Oreal ecosystem, to finally replace all plastic that they use to Soy plastic. Thus we came up with the name “Soy Cycle”.
The application “Soy Cycle” introduces our idea of gamifying the process of recycling Garnier plastic products and adapting behaviors to replacing “plastic” with biodegradable “Soy Plastic”.